Franchise Opportunity Websites provide a great resource to the entrepreneur but like any advertising based source these sites must be navigated with caution.  The popular franchise portals that you find online are your best resource for franchises that are looking for new franchisees and they are a quick way to contact multiple franchises at once.

 The downside, however, is that these franchise portals rank franchises based on who pays the most.  Even AAA Sandwich Franchise is a better choice than ZZZ Sandwich Franchise the portal will list ZZZ Sandwich Franchise in a better location if they pay more.  This shouldn’t come as a surprise to any savvy entrepreneur, but it should remain on your mind as you navigate these portals. 

Don’t invest your money into a franchise based on one source alone.  You should research each potential franchise investment to find the perfect franchise for you. 

Share your comments with franchise portals so that other entrepreneurs can learn from your experiences.  Please don’t name any specific sites.