In bad times investors move their money to other areas. Often they pull money from stocks and go to commodities or other areas that are perceived as safer bets. One area that gets an influx of money during down times is franchising. Investors that are tired of watching their money go down, down, down sometimes will pull their money and start a business. Savvy investors know that their chances of success are much higher if they invest in a franchise so the franchising industry gets a boom.