The stock market expert Jim Cramer said that if you need money from stocks in the next five years you should pull it out now.  Of course we don’t need an expert to tell us that this market stinks.  Even with the giant leaps of yesterday and today anyone with common sense knows that things are not great right now (unless you’re buying stock for the long term). 

For those that still need and income stream owning a franchise is one way to go. But not all franchises will be profitable during down times.  When things are tough for most it’s time to focus on franchises that bring in the crowds that are thinking about their budgets.  Fast food is one of those franchises.  Folks still like to eat - especially when they’re down - and fast food is a cheap source of entertainment and comfort.  While people may cut back on $6.00 coffees they still will take the family out for a $15.00 meal.  

Other franchise opportunities to consider during down times are franchises like auto service.  As we all buy fewer new cars this means there will be more older cars on the road in the next few years, and that translates into more money for the entrepreneur that is smart enough to provide auto service to those aging vehicles. 

Any other franchise that helps people stretch their dollar is a good bet.  Just do your research and make sure the franchise you select is solid and meets all the criteria we’ve outlined in other posts.