Even when things are bad Americans still buy goods and services.  Our economy is based on buying stuff and even though we may be buying less we are still buying. 

Yesterday’s news that McDonalds sales were up and recent news that Starbucks was down simply explained the shift in buying.  Consumers have shifted from buying overpriced coffees to cheap burgers.  The urge to buy is not gone - it’s simply shifted. 

Just something to think about as you consider your next investments and projects.